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“The Amazing Spider-Man” Ltd. Edition Lacquers

OPI celebrates Sony Pictures’ new movie with a shatter polish and limited edition collection.

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By: Jamie Matusow

Editor-in-Chief

OPI will launch six limited edition nail lacquers and a new Shatter, inspired by Sony Pictures’ The Amazing Spider-Man. This highly-anticipated series reboot opens in theaters nationwide in 3D on July 3, 2012. The film villain’s reptilian look can be replicated with a high-fashion twist by using the new deep green shimmerShatter coat. Shatter the Scales is inspired by graffiti art and works when painted over any dry OPI hue. Adding top coat takes Shatter the Scales from matte to glossy in seconds. The line features six nail lacquers in addition to Shatter the Scales, ranging from white, coral and pink to mood-setting hues of blue, nickel and yellow-green. The promotion will be available beginning May 2012 at professional salons and stores, for $8.50 for each Nail Lacquer.

“OPI is so excited to work with Sony Pictures in welcoming Spider-Man back on the big screen,” explains Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “This film explores a new chapter in the Spider-Man legacy that’s going to be both dark and sexy. The colors created for this promotion capture the movie’s exciting atmosphere, with standout shades like the deep shimmering blue Into the Night and the metallic golden green Just Spotted the Lizard.”

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